Making money is easy, it's the marketing that's hard. Great marketing is an art and breaking into that charmed requires effort, imagination, research and persistence when you have a great product to sell.
Your advertising methods must therefore be widespread and varied. Here are six top tips highlighting under-utilized sources of potential income where you can successfully market your product. Internet marketers, unfortunately, tend to ignore them:
THE PUBLIC
Anywhere that people are gathered is a rich source to be mined. Find a free printshop online, VistaPrint is a good one and order yourself some business cards, drop cards, window decals, flyers, pens, lawn signs, etc. and include your advertising pitch and your URL.
You could also leave flyers, cards and so on at coffee shops, gyms, bookshops, health clubs, airports, bathrooms, malls, car parks, pools, libraries, supermarkets, bars, garages and the list goes on and on. It's the cheapest form of advertising you can find and your initial outlay is a drop in the bucket compared to possible returns.
COLLEAGUES, NEIGHBOURS, AND FRIENDS
Talk about your new business. That's your focus and nothing else. Get them interested in knowing more then send out a nice, friendly e-mail, create a Facebook group and ask them to become fans and spread the word. Take note however that when using e-mails, people want to believe they're special and unique, so mass mailings with a generic "Dear Reader" will push them away instead of pull them in..
Here's what you do: put one name in the address box and blind copy (bcc) everyone else. This way each person will receive an individual message.
ARTICLE WRITING
Article writing is a major sales tool. Be original, target a minimum of four hundred words, use two sentences per paragraph, write about what you know, when you don't, do your research to find ideas for your articles, and verify your punctuation, spelling and grammar. With thought and practice, one topic can create ten good articles.
Use eye-catching titles that come up in search engines - Google keyword search is just one of many out there. And remember, it's three keywords per four hundred-word article. Your resource box is your money maker so use it well to draw in your clientele.
EzineArticles dot com is a significant source of information and training on article writing do's and don'ts.
CLASSIFIED ADS
Search for sites where ads are free of charge. Review your results to see which titles stand out and model yours along similar lines. You do have to pay to include a link but It's worth it. Feature ads that include images are excellent earners.
MARKETING FORUMS
Warrior Forum is popular and there are many others as well. Identify those that have the most views but only join forums that have less than one thousand messages per month otherwise a newbie will get lost in the shuffle.
Include a one-line signature in your profile about your business and look for questions that you can answer knowledgeably. It's a great way to get noticed.
GOOGLE FORUMS
First and foremost, verify the rules of participation to ensure that marketing is allowed otherwise you will be kicked out! This is applicable to all forums, not just this one, particularly where it is not explicitly stated. And only join groups that do not involve money making. There's less competition.
Post interesting topics from other sites and look for those you can answer. After a few days, try a friendly sales pitch.
Successfully marketing of your product is a skill you will learn with time and through experience. It does not happen overnight despite what the ads say to draw you in. Work at it, develop you intuition, do you homework, network in forums, interact with those you admire and emulate the ethically successful ones. The rewards are worth it.
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